Interview alert: Tata Naka for Banneya London
Our latest designer collaboration – which we are extremely excited about, is with none other than the identical twin sisters behind the British fashion house, Tata Naka. In collaboration with Banneya, Tata Naka has for the first time, delved into the world of fine jewellery. Exclusive to the Banneya platform, we have developed the Wild Flowers collection that solely focuses on beautifying the ear with ornate floral arrangements.
It is a dream for any designer to collaborate with someone who offers a technical expertise in their field, it's a perfect match, you concentrate on the design and the creative side and they make sure it works perfectly. - Tata Naka
Georgian born identical twin sisters Tamara and Natasha Surguladze graduated from Central St. Martins in 2000 with a collection that launched their brand Tata Naka. Barneys NYC dedicated a whole wall to their graduate collection and they have consecutively won the British Fashion Council’s New Generation Award three years in a row. Ambassadors of the brand include Sarah Jessica Parker, Freida Pinto and Solange and they regularly feature in publications around the world from Vogue to i-D.
BL: Why did you decide to go into fashion design?
TN: As children we drew and painted all the time, and since childhood we wanted to do be fashion designers, why I have no idea as fashion was not an industry in the Soviet Union where we grew up. We have been drawing fashion designs since the age of six, which we have kept and have been staging fashion shows restyling our mum’s clothes.
In line with Tata Naka’s captivation with nature, the Wild Flowers collection is another ode to nature from the creative sisters. However, this time, instead of being printed onto fabric, their floral designs have been given life in enamel, precious stones and gold. Wild Flowers takes form in multi dimensional earpieces including an ear cuff, a pair of studs, a stiletto earring and interchangeable decorative precious dewdrops on vines. Each piece can be worn separately or built up and layered onto the ear to lavishly coat it in precious flowers.
What inspired the Wild Flower Collection was our AW17/18 Collection which was inspired by Ethiopian Surma and Mursi people who adorn themselves in flowers. So we wanted to recreate the look of dressing your ears in flowers. - Tata Naka
This collection is our most colourful yet with our most daring customisation options on offer. Not only can you customise the metal and stones but you can also customise the colour of the hand painted enamel. The intense tonal detailing on the petals of the flowers is achieved only when hand painted by our craftsmen meaning every earpiece created is entirely unique.
BL: How has designing fine jewellery differed to designing clothing?
TN: I guess there are more limits to designing fine jewellery, there is scale, weight, cost, material to consider so in a way its a bit more challenging, there is more freedom and room for experimentation.
Wild Flowers is on sale now so customise to your hearts content. #TataNakaxBanneya